St Kilda sponsorship

UD Trucks has announced a new partnership with the St Kilda Football Club and will be a premium partner for the club, signing on for season 2008 with an option until the end of 2010. The deal will see the UD Trucks logo feature on the team’s media shirts, training personnel uniforms and on the media backdrops at post match press conferences.

This move follows the company’s sponsorship deal with the West Tigers NRL team in Sydney. The UD brand has traditionally been strong in rural areas but weaker in the larger metropolitan areas. Association with these two popular city teams gets the UD name into new areas.

According to UD Trucks national marketing manager Shannon Taylor, St Kilda will give UD the opportunity to reach its target customers in Melbourne as well as across Victoria and AFL audiences on a national basis.

“UD has been considering a number of AFL teams over the past year with a view to increasing our profile in Melbourne through the AFL. St Kilda offered the best options across all aspects of our marketing strategy,” said Shannon Taylor.

“St Kilda is a club on the rise and winning the NAB Cup made them the top ranked Melbourne club heading into the 2008 premiership season and it is obviously a real force within the AFL with an exciting young player list full of number one draft picks including Nick Riewoldt, Nick Dal Santo, Luke Ball and Matt Maguire. This team has now matured into a top class outfit.

“The sponsorship will give us significant TV exposure in Melbourne and nationally where we are building the brand profile of UD Trucks,” he added.